In an effort to attract young people to the industry, a communication campaign has been launched through social media, specifically on Instagram and TikTok. The initiative has involved the participation of inspirational construction figures from Spain, Italy, Greece and Cyprus.
The campaign focused on the dissemination of experiences and testimonials from students, trainers, workers and entrepreneurs from the construction sector. Each one of them shared their perspective on the opportunities offered by the industry, highlighting the importance of training, especially in the fields of technology, innovation and sustainability.
From young people studying technical degrees to entrepreneurs who have managed to set up their own projects, they have shown how the construction sector is not only full of possibilities, but also exciting challenges. In addition, the campaign highlighted the evolution of the industry towards more digitalisation and sustainability, issues that are attractive to young people.
The activity was designed to overcome traditional prejudices and stereotypes about construction, showing it as a modern industry full of potential for those seeking a promising professional future. The communication strategy was widely disseminated among young people, raising their interest and curiosity about the construction industry.
Thanks to this communication campaign on social media, it is expected that more young people will decide to explore the different professional opportunities offered by the construction sector, contributing to a more dynamic and diversified future in this key industry for the economy.